SENIOR Steel is an independent organisation dedicated to the steel & building industry. Our aim is to give you the BEST possible service at a most competitive price. To do this we offer various types of services.

Rodney Senior Steel Services commenced business in February 1995, from an office in Benalla Road, Shepparton, providing a Steel Broking service, sourcing steel and associated building products through a NETWORK of reliable suppliers and manufacturers Australia wide. Prices are collected from multiple suppliers, analysed and then offered to the client which guaranteed the best deal. We deliver the product direct to the customer and we can arrange delivery using relevant transport services for the particular area Australia wide.

SENIOR Steel commenced trading in February 2004 from a warehouse at 33 Lockwood Road, Shepparton.

A large range of stock was available for sale and delivery throughout the Goulburn Valley and other surrounding areas via its weekly delivery service.

North Deniliquin Steel Supplies commenced trading in February 2006 in Augustus Street, Deniliquin . This is an independent business, with ownership shared by local Deniliquin business persons and Rodney Senior, and operates similar to SENIOR Steel.

North Deniliquin Steel Supplies can be contacted by phoning (03) 5881 6688 or by email

Wholesaling became part of the business in 2007, by sourcing truck/container loads of steel products direct from manufacturers worldwide. Regular clients who have joined this network are saving money by purchasing in “pack lots” or by the “truck load”.

In January 2013, Senior Steel relocated to a brand new, custom-built factory located at 6 Provincial Crescent, Shepparton. It is located in the new Shepparton Business Park, off the Shepparton Alternative Truck Route.

In July 2014, the business was split into 3 divisions, SENIOR Steel, Shepparton Garage Doors & SENIOR Sheds.

SENIOR Steel can supply a broad range of products, as we are the selling agent for many suppliers, including B&D Doors & OpenersAquamate Tanks, Striproll Roofing, Steel House Framing, Alspec Aluminium.

Rodney Senior also provides services such as quantity takeoffs for sheds and dairy yards, and technical advice gained from 40 years experience in steel products.

For further information about these services, we welcome you to browse through the website, or via the office on (03) 5831 5411 or contact:

Rodney Senior
Ph. 0409 418 019

Barry Senior
Operations Manager
Ph. (03) 5831 5411

Lynn Hawkless 
Office Administration
Ph: 5831 5411

Joe Pennisi
Garage Door Technician

Chris Herrett
Garage Door Technician





Rodney Senior has been working in the Steel & Building Industry for 40 years. Prior to starting his own business, he worked with three Shepparton businesses and has been employed in many positions ranging from storeman, truck driver, office administration to Sales Manager.

Rodney has a passion for ski racing and has been racing for over 38 years. He races his own ski race boat called “Kamikaze” and competes in races such as the Southern 80. He went through a period from 1998 to 2002 where he got a little carried away with his fitness campaign, competing in a variety of triathlon and ironman events, and fun runs and rides, such as the Pier to Pub, Noosa Triathlon, Murray to Moyne bike rides, Great Victorian Bike Ride, Round the Bay in a Day bike rides, City to Surf runs, and his biggest achievement of completing the 42km Melbourne Marathon in 2001. He now concentrates on bike riding for fitness for his ski racing, and is getting used to being in the boat also, either driving or observing!

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